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Digital Marketing and the importance of Tone of voice
“Our special little team made this bottle happen… From Meadow Pepperglitter, our garden pixie who spends her days distilling rainbows; to Briar Beamwand the lovably gruff chemist; and the turquoise...
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Humans put the ‘hyper’ in hyper-personalisation
Until very recently, I was under the impression that when a TV football commentator said things like “And that’s the 27th time Wayne Rooney has received a yellow card against a team that plays in...
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